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my conversations with administrators and media directors leads me to believe that they want to hire people with a broad view of technology who can be leaders in school wide technology efforts. They want people who are visionary, forward thinking and not afraid to let go of the past. A classroom teacher friend of mine with no media training just got a job as a school media spec. in a very progressive district. He's going to work on his media degree; he'll be a fantastic media spec.because he's energetic, has a good relationship with kids, is not afraid of hard work, and has a vision. I welcome people like him in the profession. I'm not arguging for an end to licensure or for purposefully hiring non-media spec. But, there is a shortage of qualified people. Mary Alice Anderson, Media Spec Winona MN Middle School