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Hi all, A news article came across my computer that I thought I would share. (I am on a number of strange newsletters - this one for marketers, just to see what they are up to. ;-)) This article is for companies about using the power of blogs for marketing. It is sophisticated and treats consumers with respect. http://www.clickz.com/3631760 Here is a portion: Blogs influence roughly one in five readers at important purchase-decision stages, according to BuzzLogic and JupiterResearch's "Harnessing the Power of Blogs" report. Specifically, blogs help consumers discover products and services, refine choices, get support and answers, and decide on a specific product or service. From a direct marketing perspective, these findings make sense because blogs aggregate customers who have similar demographic, psychographic, and behavioral traits. The article goes on to describe how to embrace blogs for marketing purposes - which requires sophisticated writing. Now translate this to schools. How in the world will schools provide students with the necessary instruction for future employment, as well as responsible consumption (information credibility), without opening the door to Web 2.0 instructional technologies? I am working on a narrated slides presentation on Internet use management in a Web 2.0 World. It should be ready early January. I will use this example in the "Why do we need to do this?" section. If you have any other good examples, I would love to receive the tip. I stole a great line. "An adult can't expect to teach a 6 year old how to swim without getting wet." We can't expect to effectively prepare students for their future education, career, civic and personal activities without fully embracing Web 2.0 in schools. Meanwhile I am trying to undermine the Internet Techno-Panic related to youth risk online. Major task. ALL of the commonly held beliefs on online sexual predation are wrong. <major sigh> Nancy -- Nancy Willard, M.S., J.D. Center for Safe and Responsible Internet Use http://csriu.org http://cyberbully.org http://cyber-safe-kids.com http://csriu.wordpress.com nwillard@csriu.org Cyberbullying and Cyberthreats: Responding to the Challenge of Online Social Aggression, Threats, and Distress (Research Press) Cyber-Safe Kids, Cyber-Savvy Teens: Helping Young People Learn to Use the Internet Safely and Responsibly (Jossey-Bass) -------------------------------------------------------------------- Please note: All LM_NET postings are protected by copyright law. You can prevent most e-mail filters from deleting LM_NET postings by adding LM_NET@LISTSERV.SYR.EDU to your e-mail address book. To change your LM_NET status, e-mail to: listserv@listserv.syr.edu In the message write EITHER: 1) SIGNOFF LM_NET 2) SET LM_NET NOMAIL 3) SET LM_NET MAIL 4) SET LM_NET DIGEST * Allow for confirmation. * LM_NET Help & Information: http://www.eduref.org/lm_net/ * LM_NET Archive: http://www.eduref.org/lm_net/archive/ * EL-Announce with LM_NET Select: http://lm-net.info/ * LM_NET Supporters: http://www.eduref.org/lm_net/ven.html * LM_NET Wiki: http://lmnet.wikispaces.com/ --------------------------------------------------------------------