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Hi all, I am working on a presentation entitled Effective Internet Use Management in a Web 2.0 World. After a discussion on the WWWEDU list - primarily visionary educational technology enthusiasts - I added the following section of text. This is based on a book from the late 90's entitled Inside the Tornado, Geoffery Moore. His book focuses on selling technology, primarily to business folks. I have adapted his approach to education. So this is part his insight and part mine. I would really appreciate feedback from this group (Lm-Net folks are always so helpful :-)). I am assuming most of you are Visionaries or Pragmatists. Do you think you "get it" and does this provide you with some insight into next steps that can be taken in your district? Key Players Visionaries ~ 10% of the population. Intuitive ~ take risks. Support revolution ~ break away from the pack. Motivated by future opportunities ~ seek what is possible. Pragmatists ~ 40% or the population. Analytic ~ manage risks. Support evolution ~ will stay with the herd, but can lead the herd. Motivated by present problems ~ pursue what is probable. Conservatives & Skeptics ~ 50% of the population. Pessimistic ~ avoid risks. Motivated to maintain the status-quo ~ will only change under duress, after the majority has changed. The Chasm There is a Chasm between Visionaries and Pragmatists. Visionaries ~ educational technology enthusiasts ~ navigate using łthe force.˛ Visionaries mistakenly believe that others can, should, and will take risks. Pragmatists and Conservatives ~ administrators and other teachers ~ donąt trust Visionaries because they donąt trust anyone who navigates using łthe force.˛ Administrators will never be Visionaries ~ because administrators must manage risk. But administrators can be Insightful, Leading-Edge Pragmatists. Visionaries think Pragmatists are pedestrian ~ Pragmatists think Visionaries are dangerous. What Pragmatists require to change is a 100% solution that will meet a compelling need ~ which Visionaries are not effectively providing in most schools because they are too excited about the new opportunities and want to break away from the pack. The Tornado of Change The Tornado is a stage within the Pragmatist era when discontinuous change occurs. Conservatives will not change until after the Tornado. Visionaries think that educational technology will lead to discontinuous change in schools ~ but are not doing what is necessary to Cross the Chasm and effectively engage the Pragmatists. We will not get to the Tornado until the Pragmatists are successfully engaged. Crossing the Chasm ~ Building to the Tornado Crossing the Chasm requires focusing on łniches˛ ~ effective technology-enhanced approaches that meet a compelling interest, that other educators can implement without placing themselves at risk of something going wrong, and that can lead to other łniches˛ ~ think bowling alley. Niches: Easy to implement, 100% complete lesson plans that are accessible on district web site. Easy to use Web 2.0 online community for teachers. Once you have started to Cross the Chasm, it is necessary to prepare for the momentum that will come when an increasing number of Pragmatists shift or want to shift ~ building to the Tornado. Professional development and equipment support needs will exponentially increase ~ be prepared or momentum will stall. It is my assumption that the people who view the presentation I am putting together (narrated slides, with handout) will be a combination of Pragmatists and Visionaries. Thanks in advance for any feedback. Nancy -- Nancy Willard, M.S., J.D. Center for Safe and Responsible Internet Use http://csriu.org http://cyberbully.org http://cyber-safe-kids.com http://csriu.wordpress.com nwillard@csriu.org Cyberbullying and Cyberthreats: Responding to the Challenge of Online Social Aggression, Threats, and Distress (Research Press) Cyber-Safe Kids, Cyber-Savvy Teens: Helping Young People Learn to Use the Internet Safely and Responsibly (Jossey-Bass) -------------------------------------------------------------------- Please note: All LM_NET postings are protected by copyright law. You can prevent most e-mail filters from deleting LM_NET postings by adding LM_NET@LISTSERV.SYR.EDU to your e-mail address book. To change your LM_NET status, e-mail to: listserv@listserv.syr.edu In the message write EITHER: 1) SIGNOFF LM_NET 2) SET LM_NET NOMAIL 3) SET LM_NET MAIL 4) SET LM_NET DIGEST * Allow for confirmation. * LM_NET Help & Information: http://www.eduref.org/lm_net/ * LM_NET Archive: http://www.eduref.org/lm_net/archive/ * EL-Announce with LM_NET Select: http://lm-net.info/ * LM_NET Supporters: http://www.eduref.org/lm_net/ven.html * LM_NET Wiki: http://lmnet.wikispaces.com/ --------------------------------------------------------------------