Announcing Eco-Marketing Project

[Global SchoolNet <lmnet-l@ACME.FRED.ORG>]

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 E C O - M A R K E T I N G   P R O J E C T
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At the same time that we are becoming a global market place, commerce is
ever so rapidly emerging on the networks.  In the few short years before
your students leave school and enter the job market, the Internet will
likely become a planetary catalog where your "fingers (mouse) can do the
walking" from country to country, market to market.


The Eco-Marketing Project uses this theme to promote in
students grades 3-12 better skills in:

               o  descriptive writing,
               o  persuasive writing,
               o  artistic expression,
               o  critical reading,
               o  budgeting of resources (money),
               o  science,
               o  concern for the environment,
               o  entrepreneurship, and
               o  awareness of the global community

Date:          February 1, 1996 - Earth Day, April 22.

Subjects:      Science, social studies, writing,
               entrepreneurship/marketing and others.

Grade level:   3-12

Summary:
     Students from registered classes, working in teams of four, will
     develop ideas and appropriate prices for imaginative new products
     that they believe people at their grade level would buy and that
     contain at least 50% recycled materials.  The teams will work
     together to write sales pitches and determine prices (not to exceed
     $200).  Their teachers will then evaluate the pitches and e-mail
     them to Eco-Marketing headquarters.

     All sales pitches will be added to an on-line, web-based catalog
     for students to read.  Students (open to any class) will each have
     $200 (make believe) with which to purchase the products of their
     choice.  Teachers will then e-mail their orders (or submit through
     a form on the web) to the project where an orders report will be
     compiled and made available participating classes so that students
     can evaluate their work in terms of orders received.

Number of participants:
      Writing Part of the Project
          The Eco-Marketing project is prepared to handle ten classes
          in each category: Elementary School (3-5), Middle School
          (6-8), and High School (9-12) (Grade levels are not
          firm).
      Reading and ordering Part of the Project
          Open to all interested participants.

Project Coordinator:
          David F. Warlick -- David@Nando.Net
          The Landmark Project -- http://www.landmark-project.com
                                  (This is not a commercial endeavor,
                                   I am an education consultant)
          Raleigh, North Carolina USA
          919-571-3292

          Project E-mail:   Eco-Market@Landmark-project.com
          Project Web Page: http://www.landmark-project.com/eco-market



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Timeline & Procedures:
_____________________________
January 1 - January 19, 1996:

     Send registration e-mail message to eco-market@landmark-project.com
          or to david@nando.net
     The registration e-mail should contain the following information:

            Your full name:
       Your e-mail address:
               Your school:
                  District:
            SCHOOL address:

        School voice phone:
          Home voice phone:
           Grade(s) taught:
                Subject(s):
 Category of Participation: Elementary, Middle, or High School

The number of teams or companies participating and their company names (do
not include student names):

Why you want to participate in this project:


______________________________
February 1 - February 29, 1996:

     Teams will conduct market research, materials research, and develop
     their product ideas.

       o  Survey other students in the same grades to develop and test
          product ideas
       o  Select recycled materials and decide how they will be
          integrated into the product.
       o  Decide, based on market research and feasibility, how much
          each product should cost (Prices should not exceed $200 and
          should be reasonable in relation to the cost of producing the
          produce it -- a rollout baseball field should not cost only
          $2)
       o  Develop sales pitch strategies

     By February 29, teachers will e-mail all product names and
     company names eco-market@landmark-project.com or submit them
     through a form on the Eco-Marketing home page...

          http://www.landmark-project.com/eco-market


_________________________
March 1 - March 16, 1996:

     Teams will compose, edit, and polish their sales pitches using word
     processor software.  Teams may also create a digital picture of
     their product or other graphical representation.  Picture files
     must not be more than one by two inches in size and must be in .gif
     format.  Facility will be made available for uploading graphic
     files.  Please see your computer coordinator for support in this
     endeavor.

__________________________
March 18 - March 29, 1996:

     Teachers will e-mail their teams' sales pitches to eco-
     market@landmark-project.com as ASCII or text and upload any graphic
     images to an FTP site to be determined later.

     Sales pitches and graphic images will be installed on the web-based
     catalog.

     An announcement will be distributed around the Internet asking
     other classes to participate in the project by giving students $200
     (make believe) and asking them to read about the catalog
     products and select items for order.  This part of the project
     will begin on April 1.

___________________
April 1 - April 12:

     Students will read about products in their appropriate catalog over
     the Web and select the items that they would purchase with their
     $200.  They may purchase any number of items as long as the total
     cost does not exceed $200.

     Catalog files will also be made available for downloading for
     schools that do not have adequate access to the web for large
     numbers of students to use it.  Printing of the catalog is
     discouraged, however, for environmental reasons.

     Teachers will download an order form from the web site, and
     complete the order form with their students selections.  The
     completed order form must be e-mailed to eco-market@landmark-
     project.com by April 12.

_________
April 22:

     An orders report will be available on the web and e-mailed to
     participating teachers so that students can evaluate their own
     products by comparing their sales with the sales of other products.

I look forward to hearing from you!

-- dave --

________________________________________________________
David F. Warlick, d.b.a.
The Landmark Project     Voice & Fax: 919-571-3292
5009 Yadkin Drive        E-mail: david@nando.net
Raleigh, NC  27609       http://www.landmark-project.com




--
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
David F. Warlick         ||  "For all the times you said,
NC DPI                   ||   let your mind exceed your reach,
Raleigh, NC              ||   we salute the men and women,