Texas/Marketing Youth Services Preconference

[Jeanette Carolyn Larson <jlarson@TENET.EDU>]

Reaching Young Readers: A Coordinated Approach to Marketing Youth Services
TLA Preconference
Tuesday, April 8, 1997
Ft. Worth, TX

Co-sponsored by Children's Round Table; Texas Association of School Librarians;
Texas State Library; Young Adult Round Table; and TLA Public Relations
Committee

Reaching young readers-and their parents-in an environment filled with
competing and contradictory messages is one of the major challenges for
modern library service.  Participants in this beginner's preconference
will sharpen their public relations and marketing skills, learn how to
build community and institutional support for youth programs, and focus
on creating effective partnerships.  The presenters, representing a team of
Oklahoma academic, public, and school libraries have succeeded with
coordinated public relations and marketing strategies.

Participants will learn:
* why they should invest time, funds, and energy in public relations;
* how to develop a public relations plan for school and public libraries;
* to identify local opinion makers, decision makers, and audiences and to
develop partnerships with these groups;
* how to market youth services; and
* how to evaluate your public relations program.

Speakers:
Kathy Latrobe, Professor, University of Oklahoma School of Library and
Information Studies, and author, Public Relations for School Library Media
Centers (Libraries Unlimited, 1990)

Anne Masters, Director of Media Services and Instructional Technology,
Norman (OK) Public Schools

Jane Lilly, Branch Manager, Moore (OK) Public Library

Desiree Webber, Manager, Children's Services, Moore (OK) Public Library

Registration Information:
Advance Registration TLA members                $50.00
Advance Registration non-members                $60.00
Add $10.00 to the registration fee for at the door registration

Registration fee includes the program, handouts and morning and afternoon
break food.  Lunch is on your own and is NOT included in the registration
fee. Schedule is subject to change.  TLA will mail confirmations several
days prior to the preconference.

To register, contact the Texas Library Association, 3355 Bee Cave Road,
Austin, TX 78746; 800-580-2TLA or 512-328-1518.

Schedule:
8:30 - 9:00     Check-in and packet pick-up
9:00 - 11:30    Workshop
11:30 - 1:00    Lunch
1:00 - 4:00     Workshop