READ ALA vs. Weekly Reader

[Gail Grainger <gail.grainger@TOP.MONAD.NET>]

I just read an article on page 13 in the August SLJ. Apparently the Weekly
Reader has told ALA to cease and desist marketing items in their catalog
with the words READ on them. They have had READ as a trademark since 1953
for their magazine. I order a lot of READ materials. Posters, notepaper,
bags, pins--you name it.

READ isn't a catchy phrase, it is the most fundamental thing that we want
not only students to do, but everyone to do! Promoting a love of reading,
is at the core of our jobs as librarians, and what we believe in. It makes
me furious that this company is trying to stop anyone from promoting
reading.
I am going to email them and give them my opinion about their letter. Their
email is galaxy@weeklyreader.com.
Gail
Gail Shea Grainger
Librarian,  Chesterfield School, Chesterfield, NH
http://www.sau29.k12.nh.us/chesterfield
gail.grainger@top.monad.net      ICONnect Task Force
Visit my Dewey Browse      Web site  by Dewey Classification
http://www.sau29.k12.nh.us/library/Dewey/dewey_browse_2.html

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