Weekly Reader vs ALA Read

[Diane Chen <ChenD@TEN-NASH.TEN.K12.TN.US>]

Recently there was a letter posted about the article in SLJ giving an
address to write to Weekly Reader. When I wrote them for more information,
this was their reply. I think it is fair to present all sides whether you
agree or disagree. Thanks.  Diane

In the July 18, 1999 issue of School Library Journal, an article appeared in
which the on-going discussions between READ magazine and the ALA's use of
the word "READ" were mentioned.  Obviously, one of the goals of both the ALA
and READ Magazine is to promote reading and improve literacy. READ Magazine
applauds and supports the ALA's efforts.  The concern was the use of the
title, "READ" on an ALA catalog that sold objects such as sports bottles and
key chains.  Adding to the concern was (1)  the fact that the ALA catalog's
typeface was similar to READ Magazine's  and (2) the use of the trademark
designation following the word "READ" on the ALA catalog.  The title "READ"
has been a registered trademark of READ Magazine since 1953 (Reg. NO.
574,960),  READ Magazine feels that the ALA's use of the word "READ" in
these circumstances creates a confusion in the marketplace between the two
entities.

READ Magazine has been a supporter of reading  for almost fifty years.  We
partner with the Center of the Book in the Library of Congress along with
state centers in promoting reading through the Letters About Literature
contest.  We encourage libraries and the vital role they play in assuring a
literate society.  Our correspondence  with the ALA has been a simple matter
concerning READ's Magazine's protection of its trademark. Discussions
continue towards what we hope will be a mutually satisfactory conclusion.

The Editors of READ Magazine

vbooker@weeklyreader.com    "Booker, Vonetta"



~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~~*
Diane R. Chen, Information Specialist
Hickman Elementary School  Nashville, TN 37214
Tel: 615 885-8956
ChenD@k12tn.net    or  DianeRChen@aol.com

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