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Librarians and Teachers:

Please encourage MALE young adults as well as female young adults to
take this survey during your Teen Read Week activities.
--------------------------------------------------------------
NEWS
For Immediate Release

October, 1999

Contact:
Linda Waddle
312-280-4391
lwaddle@ala.org

OR

Luis Castro
212-367-0805
luis@smartgirl.com

New survey to get inside scoop on teen reading during Teen Read Week

To celebrate Teen Read Week, October 17-23, the Young Adult Library
Services Association (YALSA) will join with SmartGirl.com to survey
teens about reading * their favorite books and authors, when, where
and why they read. Young men and women are invited to voice their
opinions at
http://www.smartgirl.com/teenreadweek.html
anytime from now through October 24. ALA encourages public and school
libraries to invite teens to visit the site and complete the survey.

"The best way to learn how to get teens to read more is to ask them
directly," says Isabel Wolcott, president and founder of
SmartGirl.com. "Reading is very personal and different for everybody,
so we're urging as many teens as possible to share why they love to
read."

According to YALSA President Jana Fine, the survey is designed to
assess teens' reading habits, particularly whether they "read for the
fun of it," which is the theme for Teen Read Week.   "Teens represent
a group that has long been underserved in terms of literacy efforts,"
says Fine. "We hope this survey gives us a better idea about what
teens are reading so that we can help libraries reach out to teens in
better and more meaningful ways."

Results of the survey will be posted on the ALA Web site at
www.ala.org
and at www.smartgirl.com in mid-November.

Launched in 1996, SmartGirl.com is a Web site written by and for
teenage girls ages 12-19. With more than 14,000 pages of content, this
popular site offers girls the opportunity to share their opinions on a
wide range of interests and issues.   SmartGirl also conducts market
research for companies and organizations interested in learning more
about teens.

The Young Adult Library Services Association is a division of the
American Library Association. Its mission is to advocate, promote and
strengthen service to adults ages 12 through 18 as part of the
continuum of total library service.

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