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Good afternoon, This announcement is being sent to a number of lists. Please accept our apologies for duplicate posts. The Coca-Cola Company Donates 50 Years of Television Commercials Reflecting World Culture To the Library of Congress 20,000 Ads Are Largest Gift of Corporate Archives in Library's History The Library of Congress today announced that The Coca-Cola Company which is celebrating its 50th anniversary of television advertising, is donating its entire collection of historic television commercials as part of the Library's Bicentennial Gifts to the Nation program. The donation, which will eventually exceed 20,000 television ads, represents the largest donation of corporate advertising in the Library's 200-year history. The Coca-Cola gift reflects five decades of local cultures around the world and will provide an extraordinary resource to researchers and historians of popular culture. The collection will be cataloged and digitized and eventually made accessible online. The gift will be conveyed to the Library over the next three to five years. The collection will cover the early 1950s to the present and will include both U.S. and international ads, from the Company's portfolio of brands. Beginning November 29 a preview of the collection featuring historical information and images of Coca-Cola television advertising will be found on the American Memory at <http://memory.loc.gov/ammem/ccmphtml/> This preview presents a variety of television advertisements, never-broadcast outtakes, and experimental footage reflecting the historical development of television advertising for a major commercial product. Also included within the special presentations are a time line of television advertising and information about the history of Coca Cola Advertising. Users will also find a biography of Dr. John S. Pemberton, the inventor of Coca-Cola. A highlight of the collection is a compilation of outtakes from the famous "Hilltop" commercial of 1971, showing various scenes and actors that did not appear in the final version. Other spots include "Mean Joe Greene" (a television commercial that was so popular it spurred its own made-for-TV movie), the first "Polar Bear" spot, some experimental color television ads from 1964, some early black-and-white ads from The D'Arcy Agency in 1953 and contemporary international ads from Malaysia, Tunisia and Japan. Please direct any questions to ndlpcoll@loc.gov =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-==-= All postings to LM_NET are protected under copyright law. To quit LM_NET (or set-reset NOMAIL or DIGEST), send email to: listserv@listserv.syr.edu In the message write EITHER: 1) SIGNOFF LM_NET 2) SET LM_NET NOMAIL or 3) SET LM_NET DIGEST 4) SET LM_NET MAIL * Please allow for confirmation from Listserv. For LM_NET Help see: http://ericir.syr.edu/lm_net/ Archives: http://askeric.org/Virtual/Listserv_Archives/LM_NET.html See also EL-Announce for announcements from library media vendors: http://www.mindspring.com/~el-announce/ =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=