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Good afternoon,

This announcement is being sent to a number of lists. Please accept our
apologies for duplicate posts.

The Coca-Cola Company Donates 50 Years of Television Commercials
Reflecting World Culture To the Library of Congress

20,000 Ads Are Largest Gift of Corporate Archives in Library's History

The Library of Congress today announced that The Coca-Cola Company which
is celebrating its 50th anniversary of television advertising,
is                                    donating its entire collection of
historic television commercials as part of the Library's Bicentennial
Gifts to the Nation program. The donation, which will eventually exceed
20,000 television ads, represents the largest donation of corporate
advertising in the Library's 200-year history.

The Coca-Cola gift reflects five decades of local cultures around the
world and will provide an extraordinary resource to researchers
and                                    historians of popular culture.
The collection will be cataloged and digitized and eventually made
accessible online. The gift will be conveyed to the Library over the
next three to five years. The collection will cover the early 1950s to
the present and will include both U.S. and international ads, from the
Company's portfolio of brands.

Beginning November 29 a preview of the collection featuring historical
information and images of Coca-Cola television advertising will be found
on the American Memory at  <http://memory.loc.gov/ammem/ccmphtml/>  This
preview presents a variety of television advertisements, never-broadcast
outtakes, and experimental footage reflecting the historical development
of television advertising for a major commercial product. Also included
within the special presentations are a time line of television
advertising and information about the history of Coca Cola Advertising.
Users will also find a biography of Dr. John S. Pemberton, the inventor
of Coca-Cola. A highlight of the collection is a compilation of outtakes
from the famous "Hilltop" commercial of 1971, showing various scenes and
actors that did not appear in the final version. Other spots include
"Mean Joe Greene" (a television commercial that was so popular it
spurred its own made-for-TV movie), the first "Polar Bear" spot, some
experimental color television ads from 1964, some early black-and-white
ads from The D'Arcy Agency in 1953 and contemporary international ads
from Malaysia, Tunisia and Japan.

Please direct any questions to ndlpcoll@loc.gov

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