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NEWS
For Immediate Release
April 3, 2001

Contact: Deborah Davis
312-280-2148
dedavis@ala.org

First Lady Laura Bush, American Library Association celebrate National =
Library Week and launch The Campaign for America's Libraries

Washington, D.C. - In celebration of National Library Week, First Lady =
Laura Bush, Baltimore Oriole All-Star Shortstop Mike Bordick and the =
American Library Association (ALA) gathered today at the Northeast =
Neighborhood Library in Washington, D.C., to encourage America to discover =
- and re-discover - the richness and diversity of today's libraries.

"National Library Week is a great time to remind people about the value of =
a free library card," says Mrs. Bush, a former librarian. "Libraries are =
community treasure chests, loaded with a wealth of information available =
to everyone, equally, and the key to that treasure chest is a library =
card."

Following the First Lady's remarks, the ALA unveiled @ your library, The =
Campaign for America's Libraries, a five-year educational initiative =
designed to speak loudly and clearly about the value of libraries and =
librarians in the 21st century. The campaign showcases the unique and =
vital roles played by public, school, academic and special libraries in =
our communities.

 "I can't think of a better person to help launch this major public =
education initiative than our nation's First Lady and our nation's first =
librarian in the White House," ALA President. Nancy Kranich says. "Her =
unwavering commitment to education and libraries will give this launch the =
visibility it needs to make it a success."

Major League Baseball (MLB) also has pledged to participate in the =
campaign. Discussions are currently underway regarding the role that MLB =
will play. Bordick, along with his family, participated in today's event.
=20
The kickoff event, which included demonstrations of high-tech library =
learning stations and Mrs. Bush signing up for a new library card, was =
designed to introduce the campaign and begin the process of reminding the =
public that libraries are dynamic, modern community centers for education, =
information and entertainment. It also highlighted the campaign's key =
messages: libraries are changing and dynamic; libraries are places of =
opportunity; libraries bring you the world.

ALA leaders, members of the Washington, D.C., library community, students, =
senior citizens and others are attended today's festivities.

During National Library Week, libraries of all types are also holding =
programs and events to introduce the @ your library theme to the public =
and showcase both new and traditional library services. Many have selected =
local campaign chairs and are honoring them with an @ your library card. =
National Library Week programs include such topics as "Discover the world =
@ your library" (North Dakota State Library, Fargo, N.D.); "Local authors =
@ your library" (Waverly Public Library, Waverly, Iowa); "Information to =
go @ your library" (Durham County Library, Durham, N.C.); "Family time @ =
your library" (Missoula Public Library, Missoula, Mont.); "Chocolate @ =
your library" (Council Rock School District, Holland, Penn.).

As a result of ALA's outreach efforts, libraries in all 50 states are =
participating in the campaign. They represent public, school, academic and =
special libraries, as well as state library agencies.

Libraries that are participating in the campaign but have not yet =
registered, can do so by logging on to the campaign Web site at www.ala.org=
/@yourlibrary and clicking on "Register Now." Libraries can also join an =
e-mail newsletter to receive campaign news and updates. Suggestions on how =
to use the logo, talking points, ideas for ongoing programming, downloadabl=
e logos and artwork are among the online tools available.

Libraries are urged to send a brief summary of National Library Week/campai=
gn kickoff activities and sample materials to: Sara Groves, ALA Public =
Information Office, 50 E. Huron St., Chicago, IL  60611.  Or e-mail the =
campaign at: atyourlibrary@ala.org.  Please include contact information =
for your library or organization.

-30-

Steven L. Hofmann
Coordinator of Communications
Managing Editor, Knowledge Quest

American Association of School Librarians
a division of the American Library Association
50 East Huron Street
Chicago, Illinois 60611-2795

800-545-2433, ext. 4389
312-280-4389 direct
312-664-7459 fax
shofmann@ala.org
www.ala.org/aasl
www.ala.org/aasl/kqweb - Knowledge Quest on the Web

Be sure to join us for the AASL Tenth National Conference, Nov. 14-18, =
2001 in Indianapolis, Indiana - www.ala.org/aasl/indy

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