From ConsumerWebWatch (project of Consumers Union: =
http://www.consumerwebwatch.org/index.html ) "How Do People Evaluate a =
Web
Site's Credibility?
Results from a Large Study"
http://www.consumerwebwatch.org/news/report3_credibilityresearch/stanford=
PTL_abstract.htm
tinyurl http://tinyurl.com/2gbn
"The data showed that the average consumer paid far more attention to =
the superficial aspects of a site, such as visual cues, than
to its content. For example, nearly half of all consumers (or 46.1%) in =
the study assessed the credibility of sites based in part on
the appeal of the overall visual design of a site, including layout, =
typography, font size and color schemes."
Something to think about when discussing how to evaluate sites. Study =
looks at 15 areas of evaluation (information clarity,
identity of operator, accuracy, motive) and looks at 10 different types =
(entertainment, news, search) of websites.
There is also a study called "False Oracles: Consumer Reaction to =
Learning the Truth About How Search Engines Work"
(http://www.consumerwebwatch.org/news/searchengines/index.html)
Robert Eiffert, Librarian
Pacific Middle School
Beiffert at egreen wednet edu
Beiffert at Comcast net
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