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Hi Joyce,

Wow!  What a great topic to start  the new year.

Personally, I think this topic is potentially much larger then links
and search engine ranking.  It represents (IMHO) one example of
cersorship in the 21st Century - which links can be used on your
school library webpage/website or use in your library media program
and, what happens when a parent, colleague, administrator or someone
with no connection to your school or school district objects to one
or more of those links?  At the very least, it may require all
LMS/TL's to have some sort of selection criterial/policy in place to
justify or support the inclusion of various links within a school
library webpage/website.

In this particular case, the person does have a point.  Every link to
this "Martin Luther King" site does improve the relevancy ranking
with Google. But, is that point valid enough to justify the removal
of the link or, does the educational value of this link, out weigh
any improvement in relevance ranking?  Who should decide? Should this
link (and links like it) be used within a structured, supervised
educational setting only rather then as a stand alone link on a web
page, with (I assume) minimal contextual scaffolding?

While I have my own point of view, I'd be interested to hear what
others have to say and how they would handle this situation.

Best wishes.

>
>>  -----Original Message-----
>>  From: Valenza Joyce [mailto:joycevalenza@HOTMAIL.COM]
>>  Sent: Tuesday, December 30, 2003 10:11 AM
>>
>>
>>  Hi All,
>>
>>  I got this in my mailbox this morning and don't know quite
>>  what to think.  I
>>  regularly use "less than perfect sites" as tools for
>>  instruction relating to
>>  evaluation.  I have a page set up clearly for that purpose.
>>  A search engine
>>  optimizer wrote to request I remove a link because with Google's link
>>  relevancy rankings, the more links a site has, the higher it
>>  appears as a
>>  result.  It seems to me that's a teachable moment as well,
>>  though I know
>>  that not all Google users have had librarians and teachers to
>>  guide them in
>>  their choices.  What do you think?
>>
>>  **************************
>>  Here's the letter:
>>
>>  I am a Search Engine Optimizer, which means specialize in
>>  making sure that
>  > sites rank highly for certain keywords.
>>


--
John Goldsmith,
Fraser Valley  Distance Education School
49520 Prairie Central Road, Chilliwack, B.C.  Canada   V2P 6H3

Voice:  (604) 794-7310  Fax:  (604) 795-8480
E-Mail: jgoldsmith@rainbow.fvrcs.gov.bc.ca

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