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Hello LMNetters;
  I think we all have learned some valuable lessons in dealing with the press 
lately. One of the best parts of my training to become the AASL President was a 
session I had on how to deal with the press. Here were some pointers:
  #1 You will be misquoted 
  #2 You will talk with them at length and then the littlest side comment you made 
will be what they use, totally missing your main message
  #3 Ask to have final approval on article before it goes to press
  In getting ready for an interview:
  Ask reporter if they are on a deadline. If Yes, ask how much time you can have to 
prepare a response.
  What is the focus of the interview?
  Prepare a key message.
  What do you want the audience to know?
  Anticipate and rehearse possible interview questions. (What are your 
  Don't lie or speculate, tell the truth.
  When you don't know the answer admit it and promise to get it for the interviewer.
  Never say "no comment." If you cannot comment, explain to the the interviewer why 
you can't.
  Be non-confrontational, cooperative and accessible.
  Nothing is ever "off the record."
  Food For Thought;

   Cyndi Phillip, Library Media Specialist
2006-07 AASL President
Grand Haven Area Public Schools 
Grand Haven, Michigan


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