A friend gave me a parents' perspective on Book-it several years ago. She
hated it! Every time her youngest child was awarded a mini pizza
certificate the mother had to drive 12 miles to the nearest Pizza
Hut. Once there she then felt she had to buy herself a meal or sometimes
her entire family (3 other children, all older and not eligible for
Book-It!) a pizza meal. That made Pizza Hut happy but cost her a lot of
money. She was very opposed to the program and felt it was a corporate rip-off.
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