[LM_NET] Hit: Advertising Playways

[Rita Sitron <sitronr@GMAIL.COM>]

Thank you to everyone who responded regarding advertising playaways.  I will
certainly use these suggestions.  Here are the responses.

We put the boxes (empty) on the shelves where the book would go, then
keep the playaway in the back, like they do at video stores. That way,
students can see that the are there.

Stand in the hallway as you listen to one.  It will draw a lot of
attention.  I also made up a poster "Now Hear This" and listed a few
titles.  The response was like an avalanche: once it got rolling, it was
impossible to stop!

Add something in the daily announcements; do a display or bulletin
board; get an article in school newspaper; ask teacher(s) to give you a
few minutes one day to introduce the format to students -- show and
explain but also give them a chance to read along and listen in small
groups or pairs.

I made a display that we keep on the front counter. Mine is a sheet of
foamboard and a little square of foamboard for each book, with the book's
cover on the square, velcroed to the big board. They peel off a little
square and trade it for the Playaway. It lets them know what's in and out
very easily.

 We put some in our display case that sits right outside the library...
But I really think the most effective way is to just sling one around your
neck and answer the question: "What is that????" ;)


I advertised mine at the beginning of the year library orientation as
"the only electronic device you can use on campus without breaking
the student code of conduct!" Our student rules say no electronic
devices at all, so this is a big deal. Kids really enjoyed tucking
the player away with only the earbuds showing so a teacher would ask
what they had, then flourishing the Playaway and saying "I'm legal!"

Thanks again.

Rita Sitron LMS

Walled Lake Northern High School

sitronr@gmail.com











-- 
Rita

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