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Hi all,

A news article came across my computer that I thought I would share. (I am
on a number of strange newsletters - this one for marketers, just to see
what they are up to. ;-)) This article is for companies about using the
power of blogs for marketing. It is sophisticated and treats consumers with

Here is a portion:

Blogs influence roughly one in five readers at important purchase-decision
stages, according to BuzzLogic and JupiterResearch's "Harnessing the Power
of Blogs" report. Specifically, blogs help consumers discover products and
services, refine choices, get support and answers, and decide on a specific
product or service. From a direct marketing perspective, these findings make
sense because blogs aggregate customers who have similar demographic,
psychographic, and behavioral traits.

The article goes on to describe how to embrace blogs for marketing purposes
- which requires sophisticated writing.

Now translate this to schools. How in the world will schools provide
students with the necessary instruction for future employment, as well as
responsible consumption (information credibility), without opening the door
to Web 2.0 instructional technologies?

I am working on a narrated slides presentation on Internet use management in
a Web 2.0 World. It should be ready early January. I will use this example
in the "Why do we need to do this?" section. If you have any other good
examples, I would love to receive the tip.

I stole a great line. "An adult can't expect to teach a 6 year old how to
swim without getting wet."

We can't expect to effectively prepare students for their future education,
career, civic and personal activities without fully embracing Web 2.0 in

Meanwhile I am trying to undermine the Internet Techno-Panic related to
youth risk online. Major task. ALL of the commonly held beliefs on online
sexual predation are wrong. <major sigh>

Nancy Willard, M.S., J.D.
Center for Safe and Responsible Internet Use

Cyberbullying and Cyberthreats: Responding to the Challenge of Online Social
Aggression, Threats, and Distress (Research Press)

Cyber-Safe Kids, Cyber-Savvy Teens: Helping Young People Learn to Use the
Internet Safely and Responsibly (Jossey-Bass)

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