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Hi all,

I hope you are having a great winter break. I need some guidance - and 
so am reaching out to my favorite professionals. And I do recognize that 
this is a bizarre request. ;)

I am about to release some important professional development materials. 
This will be an approximately 2 hour professional development video 
(narrated slides) addressing Internet safety. There will be a 30 page 
handout. It is quite comprehensive - covers what I think teachers need 
to know to address Internet safety issues. It could be a book - but I am 
trying to be more brief. And I will provide information that should 
allow folks to get 2 continuing education hours.  Here is what my 
material covers:

Part I ~ Instructional Insight
Background Material on Issues and Concerns.
Influences on Online Behavior.
Instructional Objectives.
Effective Education and Risk Prevention.
Protecting Children.
Empowering Teens.

Part II ~ Internet Safety Education
Cyber Safe Kids ~ Primary
Cyber Savvy Kids & Teens ~ Intermediate, Middle and High School
Foundational Issues. Making good choices. Addictive access. Posting 
personal information. Interacting with others.
Sites and Technologies. Computer security and scams. Acceptable use 
agreements. Online pornography. Market profiling and advertising. Social 
Specific Risks. Electronic aggression. Risky sexual and personal 
Guidance for Parents.
School Staff Online.
Several lesson plans.

I also have a scope and sequence for instruction - K-1, 2-3, 4-5, 6-8, 
and 9-12. This covers all of the issues set forth for students in Part 
II. And 1 to 6 page handouts for each of these grade levels. These are 
not specific lessons. They are the material from which lessons can be 
created. The material described in this paragraph will be provided for 
no cost for non-profit educational activities.

There will also be one page versions of the student material and 
material that can be used for posters or computer screens that will be 
included with the professional development resources.

I have worked for many months on this. And do intend to charge for these 
materials. I have no grants or funding. But I am trying to figure out 
how much to charge. Given the financial situation in schools I am 
inclined to charge low. But a colleague of mine who is a business school 
professor advises against this. Apparently, the research indicates that 
charging low leads to a perception of lack of credibility.

I think I have established credibility with you folks. I want to make 
sure I establish credibility with your principals and other teachers.  
This is very important because there is a significant degree of 
misunderstanding about these issues - and I am presenting accurate, 
research-based information.

So I am hoping some of you would be willing to tell me what you think 
the top amount I could charge - and the ideal amount. I am also trying 
to be responsive to school size. Please tell me if these numbers for 
sizes are about right.

Schools (or districts) with around 400 students
Schools (or districts) with around 800 students
Schools (or districts) with around 1,600 students
Schools over 1,600 students
(Districts over 1,600 students should purchase by school or contact for 
special pricing.)

If you are university faculty or a trainer, you will be able to obtain 
the presentation for a very low amount. I will set up with Copyright 
Clearance Center, so there will be a charge for the student copies of 
the materials that you  can pass on.

Thanks in advance for any of you who are willing to help.

Nancy Willard, M.S., J.D.
Center for Safe and Responsible Internet Use

Cyberbullying and Cyberthreats: Responding to the Challenge of Online 
Social Aggression, Threats, and Distress (Research Press) 

Cyber-Safe Kids, Cyber-Savvy Teens: Helping Young People Learn to Use 
the Internet Safely and Responsibly (Jossey-Bass)

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