[LM_NET] FTC educational materials on advertising

[Nancy Willard <nwillard@CSRIU.ORG>]

Hi all, I just received this announcement from the FTC for some great 
curriculum resources on advertising. The FTC is doing excellent work in 
the creation of educational material. I hope you have also looked at 
their NetCeteria guide for parents on Internet safety. 
<http://www.onguardonline.gov/topics/net-cetera.aspx> Also for high 
school students, this OnGuardOnline site will provide excellent 
instructional resources.

> We thought you might be interested in the Federal Trade Commission’s 
> newest program for educators, students, and parents: *Admongo*.
>
> Advertising to American kids is nothing new. But the Internet and 
> other technologies have taken kids’ exposure to it to new levels: ads 
> are virtually everywhere. That’s why the FTC created Admongo, a new 
> campaign to raise advertising literacy among the nation’s tweens. 
> Admongo is designed to equip kids ages 8 to 12 with critical thinking 
> skills they can use to understand advertising messages. Watch the 
> video <http://ftc.gov/multimedia/video/advertising/admongo-intro.shtm> 
> or read the announcement <http://ftc.gov/opa/2010/04/admongo1.shtm> 
> from the FTC for more information.
>
> Teachers can use *Admongo.gov <http://www.admongo.gov/>* – a 
> game-based website – as well as a free curriculum 
> <http://www.admongo.gov/curriculum.aspx> for 5^th and 6^th grade to 
> help their students recognize, analyze, and understand advertising. 
> (The curriculum, developed with Scholastic, meets national standards 
> for language arts and social studies.) Other free resources include 
> sample ads <http://www.admongo.gov/ad-library.aspx> to use in the 
> classroom and several family activities 
> <http://www.admongo.gov/parents.aspx>.
>
> We hope you’ll check out Admongo.gov <http://www.admongo.gov/> and 
> share the game and other free resources with colleagues, students (or 
> any tween in your life), and parents. Admongo is in the public domain: 
> You can link to it, grab graphics for your website, and use the 
> information in a blog post or newsletter.
>
Nancy

-- 
Nancy Willard, M.S., J.D.
Center for Safe and Responsible Internet Use
http://csriu.org
nwillard@csriu.org

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