LM_NET: Library Media Networking
Netters,
Here's a great illustration that you could use with students as an
example of fact vs. fiction on the Web or as an example of an advertising
campaign.
The AT&T commercial airing on T.V. is extremely appealing showing 2
entrepreneurs with the concept of rubber sun glasses, trying to sell it to
retail, and then coming up with the bright idea to market them on the Web.
At the end, presumably after their millions are made, they are pictured
sailing into the lifestyles of the rich and famous.
So I checked the Website http://www.rubbereyes.com that was quite visible
in the commercial and reached an AT&T site with this greeting:
"Thank you for visiting the www.rubbereyes.com site.
Our TV commercial about a fictional start-up company shows how you can put
your small business on the Web. You may want to visit AT&T's business
website
at
http://www.att.com/business/ "
You could use have students analyze the commercial.
What is appealing about it?
What visual effects standout?
Is this a product you would buy?
How do you think this business began?
Even come up with more of your own questions.
Ask your students to describe whether they believe the site is fact or
fiction and why? Then, have them visit the rubbereyes Web address and write
down their reactions.
Happy Cybernetting!
Linda
Linda C. Joseph
Library Media Specialist
Columbus Public Schools
ljoseph@magnus.acs.ohio-state.edu
614-365-5278
LM_NET
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