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Even though the American School Directory now shares a "disclaimer" in a
proninent spot on the home pages they provide for American Schools which
(if you click on it) clarifies that the page is unauthorized, MapQuest now
directs visitors to the ASD version of the school web site as if it were
the real thing.

http://www.mapquest.com

I noticed this when seeking a map for a speech in New Hampshire.  First I
found the town.  Then I asked for the schools.  It showed their locations
with icons and printed a list of telephone numbers and addresses below
which included a hyperlink "Visit the Site."  Thinking I would find the
high school's Web site, much to my dismay I found myself at the ASD version
complete with magazine subscription offers and all the other features we
have been complaining about.

Perhaps each school could ask MapQuest to list their REAL site? or stop
listing an unauthorized site?  If they experienced the same kind of
pressure mounted against ASD, perhaps marketing folks would stop trying to
exploit the school/Web connection without permission?

Best wishes,
Jamie

Jamie McKenzie
Editor - "From Now On - The Educational Technology Journal"

mckenzie@fromnowon.org            http://fromnowon.org

901 Twelfth Street
Bellingham, WA 98225
(360) 647-8759
"The question is the answer."  "Hits are not Truth."

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