Junk Mail--Response

["Jeannine Towler (JJ)" <jjtowler@PEN.K12.VA.US>]

I read with interest Eric's rely to my suggestion on how
to reduce the vast amounts of junk mail we library media
specialists receive.  He asked for responses and here is
mine:

> From:    Eric Stacey <estacey@LANDFALLPRODS.COM>
> Subject: Junk Mail

> In response to JJ Towler's post re Junk Mail, I offer the
> following:

> We live in an ever more complex and expanding universe which
> includes not only more and more people, but more and more
> information.  If it is the attitude of a library specialist
> to segregate between known suppliers and to ignore any others,
> then how is it possible for the library media specialist to
> become aware of worthwhile new works offered by anyone other
> than his/her old standbys?

I attend conferences, paying special attention to the services
and materials presented by the vendors who display there.  I
read professional journals that include advertising of materials
and, oftentimes, critiques of their value.  I consult with
colleagues.   There is also a gerat deal of inforamtion now on
the Internet where I can search by topic the types of items I
may need for our media center.  I also subscribe to a wonderful
library listserv <G> where I can ask the opinions of others
about products I may be seeking.  The result is I basically know
what I want, where to find it and how to get it.

> As a producer of educational media, I am profoundly interested
> in your points of view on this because if JJ's view prevails
> within your profession, then it's just the luck of the draw
> that determines the quality of programs, books and materials
> which wind up on your shelves.

> Eric Stacey
> Landfall Productions, Inc.
> Burbank, CA
> (818) 972-9296
> (818) 846-1043 fax
> estacey@earthlink.net

There are better ways in this modern information age to present
your materials to possible customers without destroying trees,
cluttering mailboxes while producers of educational media spend
fortunes on printing and mailing all of those catalogs, which,
in the long run, increases the cost of matterials to the
customers.

Eric, I appreciate your point of view, but I'm sticking to my
guns on this issue.

JJ
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