Re: Something new: Search engine optimizer's request

[Dan Robinson <drobinson@HWWILSON.COM>]

I replied to Joyce directly on the subject, but a 'search engine
optimizer' is interesting. Seems that Google has put together some
information on these folks at
<http://www.google.com/webmasters/seo.html>.  Another definition is at
<http://www.leveltendesign.com/kb_terms/search_engine_optimizer.html>
(http://tinyurl.com/3988k).

Personally, I would call the tactic that Joyce describes as  'search
engine deoptimization'.

Dan Robinson
HW Wilson Company
Bronx, NY
drobinson@hwwilson.com


> -----Original Message-----
> From: Valenza Joyce [mailto:joycevalenza@HOTMAIL.COM]
> Sent: Tuesday, December 30, 2003 10:11 AM
>
>
> Hi All,
>
> I got this in my mailbox this morning and don't know quite
> what to think.  I
> regularly use "less than perfect sites" as tools for
> instruction relating to
> evaluation.  I have a page set up clearly for that purpose.
> A search engine
> optimizer wrote to request I remove a link because with Google's link
> relevancy rankings, the more links a site has, the higher it
> appears as a
> result.  It seems to me that's a teachable moment as well,
> though I know
> that not all Google users have had librarians and teachers to
> guide them in
> their choices.  What do you think?
>
> **************************
> Here's the letter:
>
> I am a Search Engine Optimizer, which means specialize in
> making sure that
> sites rank highly for certain keywords.
>
>

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