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I just finished Cheap and recommend it highly; just started Nudge and think 
it's going to be worthwhile.

Cheap: The High Cost of Discount Culture  Ellen Ruppel Shell
http://www.amazon.com/Cheap-High-Cost-Discount-Culture/dp/159420215X/ref=sr_1_1?ie=UTF8&s=books&qid=1261620382&sr=1-1

Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. 
Thaler and Cass R. Sunstein
http://www.amazon.com/s/ref=nb_ss?url=search-alias%3Dstripbooks&field-keywords=nudge&x=0&y=0

Pat Bartoshesky
retired - Highlands (elem.) School
Wilmington, De, USA
 

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