Apologies for duplicate postings.
The Graduate School of Library and Information Science, University of Illinois at
Urbana-Champaign, is pleased to offer the following continuing education course.
Title: Library Marketing Management
Dates: July 6 - August 14, 2009
Times: Online asynchronous course
Instructor: Christine Kujawa, MM, MS, Bismarck Public Library
Intended audience: CPLA program candidates; other librarians and information
professionals needing training in marketing principles and marketing their
libraries.
Cost: $300
Course description: This course will provide students with an introduction to basic
marketing management and how these principles apply primarily in a public library
setting, although many of the principles are applicable to other types of
libraries. Topics included are: understanding marketing management, internal and
external audits, analyzing marketing opportunities, developing marketing
strategies, shaping the marketing product and managing and delivering marketing
programs. Upon completion of the course the individual is expected to know the key
components of strategic and marketing plans. The individual will be familiar with
defining markets, adapting markets, building customer satisfaction, mission and
vision statements, SWOT analysis, marketing research methodologies, environmental
scanning, defining target markets and diverse patron populations, segmentation,
implementation of services, public relations tools and evaluating marketing and
service results.
For additional information and to register, visit:
http://www.lis.uiuc.edu/programs/cpd/CPLA/marketing.html
Marianne Steadley
Continuing Professional Development Graduate School of Library and Information
Science, University of IL
501 E. Daniel St. Champaign IL 61820
steadley@illinois.edu
217/244-2751
Fax: 217/244-3302
--------------------------------------------------------------------
Please note: All LM_NET postings are protected by copyright law.
You can prevent most e-mail filters from deleting LM_NET postings
by adding LM_NET@LISTSERV.SYR.EDU to your e-mail address book.
To change your LM_NET status, you send a message to: listserv@listserv.syr.edu
In the message write EITHER:
1) SIGNOFF LM_NET
2) SET LM_NET NOMAIL
3) SET LM_NET MAIL
4) SET LM_NET DIGEST
* LM_NET Help & Information: http://lmnet.wordpress.com/
* LM_NET Archive: http://www.eduref.org/lm_net/archive/
* EL-Announce with LM_NET Select: http://lm-net.info/join.html
* LM_NET Supporters: http://lmnet.wordpress.com/category/links/el-announce/
--------------------------------------------------------------------
LM_NET
Mailing List Home