GEN: Something to watch out for at all levels

[Ellen Fisher <EFisher610@AOL.COM>]

This is a multi-part message in MIME format.

--part0_921012259_boundary
Content-ID: <0_921012259@inet_out.mail.aol.com.1>
Content-type: text/plain; charset=US-ASCII

In a message dated 3/8/99 5:34:16 PM Eastern Standard Time, a friend of mine
writes:

<<
 GET 'EM WHILE THEY'RE YOUNG:
 >
 >OIL AND GAS INDUSTRY TO TARGET SCHOOL KIDS IN RE-FOCUS OF PR
 >CAMPAIGN.
 >
 >The annual Independent Petroleum Association of America, a
 >committee session discussed "a more grassroots approach to telling
 >the industry's story in the nation's public schools."
 >
 >A poll conducted by Wirthlin Worldwide, paid for by the American
 >Petroleum Institute, found that over all, public perceptions are
 >relatively low in the area of environmental performance.  Rather
 >than clean up their act (such as disbanding the anti-Kyoto Global
 >Climate Coalition) or focusing on conservation methods, Wirthlin
 >Worldwide recommends a general message that emphasizes "how
 >petroleum improves the quality of life" and most importantly,
 >"inoculate[s] against opposition messages."
 >
 >To achieve inoculation, industry "needs to assuage the guilt of
 >Americans concerned about global warming or the dangers of
 >petrochemicals might feel about overusing petroleum products."
 >
 >To get good inoculation rates, one apparently needs to start with
 >impressionable minds.  The Communications Committee asserted that
 >industry needs to do a better job of "teaching children about oil
 >and gas."
 >
 >Kathryn Ratte of the Political Economy Research Center addressed
 >the group, stating that the problem is that "politically correct
 >environmentalism invaded U.S. public classrooms years ago, and is
 >helping to hold the door shut on your message."
 >
 >Another problem is that "children resonate with environmental
 >topics".
 >
 >Ratte recommended tailoring industry materials to all subjects,
 >including language arts to get at them from all possible angles.
 >
 >Ratte also recommended that industry hold teacher workshops "in
 >resorts or campuses in pleasant surroundings" to get educators to
 >use their materials.
 >
 >At one point, the meeting turned into a fund raising event. The
 >presenters recommended industry also form partnerships with
 >organizations such as the Foundation for Teaching Economics and
 >PERC because "If it has a corporate logo on it, it is propaganda...
 >You need a foot in the door where somebody else is pushing he door
 >open for you...The people best able to push open the door are
 >non-profit education organizations that teachers already think of
 >as being credible," reasoned Ratte.
 >
 >Conveniently, this method also flows some of the industry money
 >into the coffers of the non-profits and lets them blatantly act as
 >a front for the oil and gas industry.  A win-win situation!
 >
 >As another presenter reasoned, a high school freshman will be
 >voting in four years, and a first grader in thirteen.  "Thirteen
 >years is not a long time in Corporate America's history... That is
 >the way you have to approach it," he concluded.
 >
 >(All information from _American Oil and Gas Reporter_ December,
 >1998).
 >
 >Reported in:   A CLEAR VIEW, Volume 6 Number 2. March 2, 1999
 >
  >>
Ellen Fisher, Librarian
Radnor HS, Radnor PA
efisher610@aol.com

--part0_921012259_boundary
Content-ID: <0_921012259@inet_out.mail.agileair.com.2>
Content-type: message/rfc822
Content-transfer-encoding: 7bit
Content-disposition: inline

Return-Path: <cam@agileair.com>
Received: from  rly-yb04.mx.aol.com (rly-yb04.mail.aol.com [172.18.146.4]) by
        air-yb03.mail.aol.com (v56.26) with SMTP; Mon, 08 Mar 1999 17:34:16
        1900
Received: from post-office.inc-net.com (webserver.net-resource.com
        [206.155.164.204] (may be forged))
          by rly-yb04.mx.aol.com (8.8.8/8.8.5/AOL-4.0.0)
          with ESMTP id RAA04269;
          Mon, 8 Mar 1999 17:34:11 -0500 (EST)
Received: from mike ([206.155.176.25]) by post-office.inc-net.com
          (Post.Office MTA v3.5.1 release 219 ID# 593-53583U2500L250S0V35)
          with SMTP id com; Mon, 8 Mar 1999 17:22:02 -0500
From: "C C Lockwood" <cam@agileair.com>
To: "Mike Heaton" <mike@agileair.com>, "Allison Gordon" <Bobkat717@aol.com>,
        "Amanda Stone" <astone@cyberportal.net>,
        "Andrew Hadik" <Laszlonh@aol.com>,
        "Beebe Brenda" <brenda@yogamats.com>, "Digit Taylor" <NHWF@aol.com>,
        "Ellen Fisher" <EFisher610@aol.com>, "Field, Susan" <blwhfw@aol.com>,
        "Gerry Tilley" <gerry.tilley@unh.edu>,
        "Greg McGregor" <greglaw@tiac.net>,
        "Jen and Derek Fritz" <harmonyhillfarm@top.monad.net>,
        "KellyShort" <KellyShort@aol.com>, "KRossNEFF" <KRossNEFF@aol.com>,
        "Lelia Mellen" <Lelia_Mellen@nps.gov>,
        "Lynda Saracusa" <lynda@saracusa.com>,
        "Marian Baker" <mbaker@top.monad.net>,
        "Maureen lein" <mmlein@yahoo.com>, "Melsmom" <suzisatt@javanet.com>,
        "Pat Powers Schlesinger" <ppsprc@cyberportal.net>,
        "Polly Crowninshield" <CROWN000@mail.genmills.com>,
        "Surette Nancy" <Tcsurette@aol.com>,
        "Susan Fosters" <fosters@shore.net>,
        "Sweet Eliza" <sweet@midcoast.com>, "Tom Quarles" <tquarles@dmb.com>,
        "Walker,Theresa" <rpc@nh.ultranet.com>
Subject: FW: GET 'EM WHILE THEY'RE YOUNG:  Oil and gas industry to
Date: Mon, 8 Mar 1999 17:18:48 -0500
Message-ID: <000a01be69b1$a380aec0$19b09bce@mike>
X-Priority: 3 (Normal)
X-MSMail-Priority: Normal
X-Mailer: Microsoft Outlook 8.5, Build 4.71.2173.0
X-MimeOLE: Produced By Microsoft MimeOLE V4.72.2106.4
Importance: Normal
Mime-Version: 1.0
Content-type: text/plain; charset=ISO-8859-1
Content-transfer-encoding: quoted-printable


Things to watch for, perhaps in a school near you!> Cam

GET 'EM WHILE THEY'RE YOUNG:
>
>OIL AND GAS INDUSTRY TO TARGET SCHOOL KIDS IN RE-FOCUS OF PR
>CAMPAIGN.
>
>The annual Independent Petroleum Association of America, a
>committee session discussed "a more grassroots approach to telling
>the industry's story in the nation's public schools."
>
>A poll conducted by Wirthlin Worldwide, paid for by the American
>Petroleum Institute, found that over all, public perceptions are
>relatively low in the area of environmental performance.  Rather
>than clean up their act (such as disbanding the anti-Kyoto Global
>Climate Coalition) or focusing on conservation methods, Wirthlin
>Worldwide recommends a general message that emphasizes "how
>petroleum improves the quality of life" and most importantly,
>"inoculate[s] against opposition messages."
>
>To achieve inoculation, industry "needs to assuage the guilt of
>Americans concerned about global warming or the dangers of
>petrochemicals might feel about overusing petroleum products."
>
>To get good inoculation rates, one apparently needs to start with
>impressionable minds.  The Communications Committee asserted that
>industry needs to do a better job of "teaching children about oil
>and gas."
>
>Kathryn Ratte of the Political Economy Research Center addressed
>the group, stating that the problem is that "politically correct
>environmentalism invaded U.S. public classrooms years ago, and is
>helping to hold the door shut on your message."
>
>Another problem is that "children resonate with environmental
>topics".
>
>Ratte recommended tailoring industry materials to all subjects,
>including language arts to get at them from all possible angles.
>
>Ratte also recommended that industry hold teacher workshops "in
>resorts or campuses in pleasant surroundings" to get educators to
>use their materials.
>
>At one point, the meeting turned into a fund raising event. The
>presenters recommended industry also form partnerships with
>organizations such as the Foundation for Teaching Economics and
>PERC because "If it has a corporate logo on it, it is propaganda...
>You need a foot in the door where somebody else is pushing he door
>open for you...The people best able to push open the door are
>non-profit education organizations that teachers already think of
>as being credible," reasoned Ratte.
>
>Conveniently, this method also flows some of the industry money
>into the coffers of the non-profits and lets them blatantly act as
>a front for the oil and gas industry.  A win-win situation!
>
>As another presenter reasoned, a high school freshman will be
>voting in four years, and a first grader in thirteen.  "Thirteen
>years is not a long time in Corporate America's history... That is
>the way you have to approach it," he concluded.
>
>(All information from _American Oil and Gas Reporter_ December,
>1998).
>
>Reported in:   A CLEAR VIEW, Volume 6 Number 2. March 2, 1999
>




--part0_921012259_boundary--

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-==-=
    All postings to LM_NET are protected under copyright law.
To quit LM_NET (or set-reset NOMAIL or DIGEST), send email to:
 listserv@listserv.syr.edu         In the message write EITHER:
 1) SIGNOFF LM_NET 2) SET LM_NET NOMAIL or 3) SET LM_NET DIGEST
 3) SET LM_NET MAIL  * Please allow for confirmation from Listserv
 For LM_NET Help & Archives see:  http://ericir.syr.edu/lm_net/
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=